Vitamins and supplements are a growing business for health-conscious consumers. And as leading producers Zipvit have grown considerably in recent years, as has their mail order catalogue. They now produce and mail 550,000 check copies every quarter.
We’ve printed the Zipvit catalogue for a number of years. Recently, though, they gave us a new brief - to make it work harder as a selling tool, and increase both response and the number of items per order through cross selling.
We redesigned the catalogue to a new format, introducing a range of new graphic elements to focus the reader’s attention on other products of potential interest. We also increased the size of the catalogue, keeping the production economical and taking great care to optimise the weight for Royal Mail pricing. A couple of extra grams on the finished product or a few extra millimetres can mean thousands of pounds extra in postage.
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